reflowhub

WHOLESALE OMS

Run Your Device Operations Like a Business, Not a Spreadsheet

You manage thousands of devices across complex workflows. You need a single platform that gives you control over orders, auctions, inventory, and pricing — so you can focus on recovering maximum value.

THE PROBLEM

Device disposition is harder than it should be

Disconnected Tools

Orders tracked in spreadsheets, pricing done by gut feel, inventory scattered across systems. Nothing talks to anything else.

You Feel Out of Control

No single source of truth. Missed margins, delayed settlements, and constant firefighting. You know there's a better way but can't find the time to fix it.

It Shouldn't Be This Way

In an era of real-time data and automation, wholesale device trading should not run on email threads and Excel files.

WE GET IT

Built by operators, for operators

Reflow Hub wasn't built in a lab. It was built in the trade — by a team that ran wholesale operations, felt the pain of mismatched data and opaque pricing, and decided to solve it with software.

  • We've processed thousands of wholesale orders ourselves
  • Our pricing engine was built because we needed it first
  • We understand carrier SLAs, insurer timelines, and retailer expectations
  • Every feature exists because we hit the wall without it
Financial Times 1000 High-Growth Asia-Pacific 2022 — Rank 93rd
Financial Review Lists 2021 — Fast 100 Fast Starters
Deloitte Technology Fast 50 Australia 2020 Finalist

HOW IT WORKS

Three steps to operational control

1

Connect

Onboard your team and configure your workflows, grade maps, and trading rules. We'll help you get set up fast.

2

Operate

Manage orders, run auctions, track inventory by IMEI, and price every deal with real-time market intelligence — all from one dashboard.

3

Grow

Scale your operations with data-driven insights, automated workflows, and a platform that handles your growth without adding headcount.

CAPABILITIES

Everything you need, nothing you don't

Order Lifecycle

From quoting to settlement — every stage tracked, every dollar accounted for, every order on time.

Auction Engine

Let the market determine fair value. Real-time bidding and blind tenders with configurable rules.

Inventory Tracking

Know where every device is. Track by IMEI across warehouses, grades, and order stages with full audit history.

Price Intelligence

Stop guessing. Market data from wholesale and retail channels globally, powering every pricing decision.

Device Grading

Standardised grading with configurable grade maps so buyers and sellers speak the same language.

Reporting & Analytics

See what's working. Dashboards for order volume, margins, inventory turnover, and market trends.

AUCTION TECHNOLOGY

Let the market decide fair value

Stop negotiating one deal at a time. Purpose-built auction engines let buyers compete for your inventory, driving better prices with less effort. You set the rules — the market does the rest.

  • Real-time and timed bidding formats
  • Blind tender for price-sensitive lots
  • Configurable reserve prices and bid increments
  • Automated winner selection and notification

PRICE INTELLIGENCE

Price with confidence, not guesswork

Every offer, listing, and bid backed by real-time market data. Know exactly what a device is worth before you quote, list, or accept — so you capture the margin others leave behind.

  • Global wholesale and retail price feeds
  • Historical pricing trends and analytics
  • Automated price suggestions for listings
  • Margin analysis and optimisation tools

WHAT'S AT STAKE

The cost of staying manual

Margin Erosion

Without real-time pricing, you're leaving money on every lot. Devices depreciate daily — delays cost real dollars.

Operational Risk

Manual tracking means errors, disputes, and lost devices. One mismatched IMEI can unravel an entire order.

Competitive Disadvantage

Competitors who automate move faster, price smarter, and win the best inventory while you're still updating spreadsheets.

THE OUTCOME

What your operation looks like with Reflow Hub

Full Visibility

Every order, device, and dollar tracked in real time. One dashboard, one source of truth, zero guesswork.

Higher Margins

Data-driven pricing that captures true market value. Better prices on every auction, every quote, every deal.

Scalable Operations

Handle 10x the volume without 10x the headcount. Automated workflows and intelligent tools that grow with you.

Take control of your wholesale operations

See how Reflow Hub can transform your device disposition workflow.